• Manager, Business Development

    Posted Date 1 month ago(8/6/2019 10:48 AM)
    Job ID
    # Positions
    Full Time Regular
    Livingston, Macomb, Oakland, Washtenaw, Wayne
  • Responsibilities

    This highly important role will lead a continuous Sales and Marketing process to meet the needs of Rainbow Rehabilitation Centers, with aims to strengthen existing ongoing referral relationships, develop additional referral sources and grow our business for the outpatient centers.  Assures articulation of the organization’s desired image and position, assures consistent communication of image and position throughout the organization and all lines of business, and assures communication of image and position to all constituencies, both internal and external. 


    The following is not intended to be an exhaustive list of job functions, and this listing does not imply that these are the only duties to be performed by the Manager, Business Development.  The Business Development Manager is required to follow other instructions and perform other duties as assigned by management.



    Business Development

    • Formulate and implement a marketing plan in coordination with the VP of Business Development.
    • Educate team members and referral sources about Rainbow and Rehab Transportation services as related to specific clinical programs and capabilities, clinical outcomes and appropriate patient referrals/admissions.
    • Source new referral sources through referrals, cold calling, networking, and other means (tradeshows, regional organizations, etc.). including, but not limited to: physicians, therapists, social services, attorney’s, hospitals, professional organizations, mental health centers, etc.
    • Cultivate relationships with new referral sources through a variety of activities such as personal appointments, meetings, phone calls, tours, emails and events/conferences
    • Employ effective selling techniques, including pre-call planning, effective opening, presentation focus, program and product questions, issues identification and effective close.
    • Researches, analyzes, and monitors financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity
    • Identifies market research and adjusts marketing strategy to meet changing market and competitive conditions
    • Researches and assesses market for opportunities to expand existing programs/services or add new ones.
    • Designs focused, effective plans which support all service line areas and directs a well-organized approach for all business development activities.
    • Direct sales to physician offices, hospitals, assisted living facilities and other possible sources to obtain patient referrals
    • Manage the implemention and annual plan for service line growth; participates in training, planning, and development of marketing support materials and education as needed.
    • Gathers health care market intelligence in primary market to assist in strategy development relative to market opportunities. Performs an analysis of the target market; provides recommendations in the development and execution of the plan of operation for defined markets.
    • Develops, tracks and analyzes business development metrics to identify trends


    • Collaborates with the marketing team to Implement marketing, branding, communications, promotions and digital/social media strategies. Develops and run successful marketing campaigns and reports results.
    • Collaborates with the marketing team to make revisions to marketing, media advertising and digital/social media campaigns accordingly to optimize marketing/media impact.
    • Provides recommendations of media placement, including television, radio, print, billboards, and other related media.
    • Identifies measurement strategies for marketing ROI by reviewing new patient data, referrals, and reports to assess efficiency of marketing initiatives.
    • Remain abreast of changes in Medicare, Medicaid and all commercial insurance reimbursement rates.
    • Performs other duties as assigned to align/enhance physician relationship/business development activities of Rainbow and Rehab Transportation.




    ·        Bachelor’s Degree or beyond in a clinical specialty (e.g., therapy, nursing, mental health)

    ·        A demonstrated success record in healthcare sales and business development in a post acute setting.

    ·        5 + years experience with direct sales to physicians

    ·        5+ years experience planning, directing and coordinating a marketing objective in a healthercare market

    • Michigan Drivers' License




    • Experience with building brand awareness and positioning
    • Experience with developing and managing advertising campaigns
    • Ability to perform competitor analysis






    Rainbow Rehabilitation Centers, Inc. and its affiliates (Rainbow) have successfully been treating individuals with brain and spinal cord injuries for more than 30 years. With more than 35 residential locations, five treatment centers, a NeuroRehab Campus� and two vocational centers, Rainbow offers services that span nearly every aspect of brain and spinal cord injury recovery and rehabilitation. Our residential settings include adult homes, child and adolescent homes, town houses and semi-independent living apartments. Day treatment, home and community-based rehabilitation and outpatient services are also available. Rainbow employees share a commitment to make a major difference in the quality of life for our clients. Rainbow's ability to inspire our clients to realize their greatest potential is dependent upon our employees. For this reason, we strive to attract and retain the best talent, support our employees, and create an environment that enables them to provide the highest level of care and customer service. Rainbow sets the standard of excellence in the health care industry with employees who are dedicated to providing truly great care.

    Statement of EEO

    EEO/Drug Free Employer.


    Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
    Share on your newsfeed